SEO stands for Search Engine Optimisation. It's the process of improving your website to increase
its
visibility for relevant searches. The better visibility your pages have in search results, the more
likely you are to get the attention and visitors you're looking for. We can split up the SEO process
into two parts:
On-page SEO and Off-page
SEO.
On-page SEO
looks at improving your web pages from code to content; off-page SEO is all about links and other
external signals
that build up your authority.
Your business will have a set of target keywords it wants to rank for. Each page ideally goes after one specific set of keywords you've aimed at.
Making sure each page or blog post is perfectly optimised for SEO from title, images to main text gives you the best chances of ranking high.
A logical site structure helps search engines crawl your site and provide visitors a good browsing experience. Avoiding important content is buried and making sure it is easy to access is vital.
This key area, part of the wider 'user experience' task of creating a website, makes sure visitors don't drop off and you get them where they need to. These signals are super valid for SEO and search engines take these into account.
You don't want any technical issues stopping your website from getting crawled by search engine bots. This would cause some or all pages not to rank. A vital task is to implement regular site audits, which will expose any problems to fix.
Your website looks great and you're ready to take on the world. But wait... Who knows about you? Is anyone mentioning your products or services?
Link building is an important part of the puzzle. Alongside social media to get the word out, getting other websites to link to yours helps search engines understand how much of an authority you are in your field.
Local businesses have extra tools that need optimising to pop up, from search engines to map results. This key area spans from making sure your business listings in the main directories are consistent and up to date, to adding location based pages and keywords to your website.
Reviews are a big deal and prospective clients will always look around to see what others are saying. That's why it's super important to manage these online signals. Whether you're a local business or just sell online, reputation management helps to keep an overview and tackle negative feedback if it occurs.
There are a lot of moving parts when it comes to SEO and taking a holistic view is essential.Whether it's a new site we work on together, or you'd like me to work on your existing site, get in touch and we'll take it from there!