SEO for local businesses - EEDSGN London.

Local SEO done holistically.

Looking at how to improve your local ranking in search engines like Google Search, Google Maps, Bing and more means looking at your online visibilty from all angles.

It's all about perfectly setting up those local signals such as Google Business Profile and making sure the corresponding pages of your website are optimised for the right keywords and phrases.

At EEDSGN we believe this is key to growth and success; with that all important client aquisition, retention and repeat booking as goal.

It's not enough to focus on one area of SEO and improve just that. It should be a process that looks at your online presence holistically, and makes sure everything is aligned and working together.

How we improve your local presence.

Local SEO Audit

A health check for your local online visibility.

The first step is to have a look at your current setup.

Are important citations / business listings perfectly set up?
Are they leading to the correct website pages?
Is your business showing up high for the relevant keywords in search and on maps?
Are your customers leaving reviews and are you on top of that?

The audit uncovers where your business can do better and a plan of action is made from there.

Google Business Profile & Listing Management

More important than your website.

With local businesses, there are extra tools available that should be used and optimised.

Important local listings such as Google My Business, Apple Maps and more need to have accurate and consistent data about your business. Making sure these are set up to perfection is a vital part of local SEO.

There are a further array of directory listings and citations which can help push your local ranking. Listing management helps build and maintanain these when any business detail changes.

Landing Pages and Content Creation

Connecting the dots.

Your local listings link to your website and provide a way to gather local leads. The last thing you want however is clients to land on a website page which isn't clear, relevant and easy to navigate. It will simply cause people to click away. Correct optimisation of landing pages shows you are the right business to solve their problem and allows for easy booking / purchase.

Keywords Exploration and Monitoring

What search terms does your business need to be found for?

Any business will have certain search phrases they want to show up for in search engines like Google and Maps. Keyword research is another important part of the SEO process. This helps to understand what pages are required for your business and will define the optimal site structure.

Ongoing keyword exploration helps you create ongoing fresh content to capture new visitors in the form of news or blog posts. Monitoring your important keywords helps to tweak listings and website to keep ranking high.

Reputation management

Monitor your customer feedback online.

Reviews are a big deal and prospective clients will always look around to see what others are saying. That's why it's super important to manage these online signals from your Google Business reviews to Yelp and social channels.

Reputation management helps to keep an overview and tackle negative feedback if it occurs. However more than this it's a tool to build a rapport with your audience and showcase brand values.

Keeping ahead of AI

Adapting to changing search.

Artifical Intelligence is changing the way people search which impacts how businesses rank. Having someone by your side that makes sure the latest best practices are applied is crucial.

Consistent business listings and high quality authoritative content are paramount to help stay ahead of the curve.

ESHK Hair - A Case study

ESHK Hair salon SEO site structure and keywords optimisation

ESHK Hair London reviews and reputation management

ESHK Friseur Berlin keyword optimisation for high search engine ranking

EEDSGN has been working with this independent hair salon in London with branches globally, to improve their online presence and ranking in search engines.

The first big challenge was to bring that success abroad and get ranking quickly for their first salon in Berlin, Germany. Focussing on the key areas of SEO targeting English speaking locals, we were able to improve their ranking for relevant keywords and phrases. Making them now top 3 for a number of important key terms and guaranteeing a steady stream of new clients.

How:

ongoing listings and keyword monitoring
content generation relevant to their audience and trends
implementing regular new assets for image search results
reputation management across platforms
link building with local directories and other relevant sites

Results*:

7 main keywords in top 3 organic Google search results
22% increase in clicks
13% increase in impressions
30% increase in average page position

* Q3/Q4 2023 vs Q1/Q2 2024

This shows the importance of a holistic approach to SEO, ongoing work to stay ahead and how it can help your business grow and succeed. It is important to note these gains were not made overnight. SEO is not a fast fix process but a long term investment in your business.

"Edwin has been helping us for over a decade from building and maintaning our website to SEO. He's become kind of our tech Wikipedia, always there to help and advise. We've seen a steady increase in new clients and bookings since we started working with him and managed to break into new markets quicker because of that."

Meg - Founder ESHK Hair

Your business deserves more attention from local customers.